Without going into a lot of detail, here are some of the highlights.
- Basic marketing concepts – Know yourself and your target market. Be unique. Be first with the great idea. Be intentional.
- Know your strengths and the roadblocks that hinder you. Build a marketing plan around your strengths and execute it.
- Listening to other novelists talk about their work was really beneficial in seeing how personality and message depends on the individual and must be an integral part of a marketing plan that works.
- The last day of the seminar, we each formulated a specific market plan for our books. We did this in a group with Chip and Jim giving their thoughts and helping us think through the ideas. Some were revolutionary. Some were daunting. But all were specific for each of us.
Jim Rubart, Tiffany Colter (seminar coordinator and the one who took good care of all of us), and Chip MacGregorStay tuned. I’ll be sharing some of the exciting things I’ve planned for the launch of Chasing Lilacs. I also invite you to take a look at some of the editorial reviews recently posted on Amazon.